Widening Leads Pool

Xina Eiland's PR services are tremendously well-respected, but -- like a lot of professional service providers -- she was dependent on referral and repeat for leads. Pandemic-related industry shifts meant that Xina needed to create an outreach toolkit that met prospective clients where they were, namely needing a lot more reassurance and clarity than before. We worked with Xina to crystalize her offerings language so her marketing materials could meet the challenge of the shifting landscape and secure clients outside her existing network.

What we did

• Weekly thought partnership meetings
• Accountability sessions
• Hands-on messaging edits

Output

• New credentials deck and pitch deck

"Tasha worked side-by-side with me to get things just right. Her work essentially gave me talking points, too. People need a lot of clarity and consistent language right now and I have that, right in my back pocket." - Xina Eiland